After fifty frickin years in business, Connor McDonnell joins us to share how his family business shifted from sporting goods to shirts, and how he's focused on keeping Shirt.Co on the cutting edge of today's print industry. Topics of discussion include: Shirt.Co's social media strategy, pivoting away from sporting goods, working with family, SEO, walk-in customers, union printing, sales automation, promo orders, rebranding, custom boxes, expanding decoration offerings, equipment fails, and a certain season of a certain show that you can go ahead and just not bother watching.

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