The differences in capabilities and offerings between a print shop and promo product shop are getting blurrier by the minute. This week we brought in Stein Shi from xTool and Bev Pennington of Soul & Grace Designs to talk about the growing crossover between laser engraving and garment decoration, and where this kind of equipment actually fits in a modern shop. Topics of discussion include: how xTool grew from education into the creator space, the plug-and-play feel of the equipment, expanding into DTF, built-in maintenance tools, real-world production capabilities, the demo program, live events, UV printing, consumables, community engagement, and Pennywise.

Check out xTool: https://www.xtool.com/products/xtool-apparel-printer-a-new-era-of-apparel-printing/?ref=mtygjlhc&utm_medium=affiliate&utm_source=goaffpro&utm_term=5306