Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.He is also a key note speakers at The Shift, November 7th in Oslo. In this episode we will discuss: &nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Traffic vs customers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What great marketers do·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What does a good customer acquisition strategy look like?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Where companies go wrong·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tactic fatigue·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of data, metrics and attribution·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to measure “brand marketing”?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lots of examples·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Much more&nbsp;Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th. <a href="https://the-shift-2019.confetti.events/" target="_blank">Get your ticket her!</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Cathrine Laksfoss: Hva vil Schibsted med Svosj?

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