Aaron Hinde, President and Co-founder of Lifeaid Beverage is obsessed with producing high quality lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks, LIFEAID garnered tremendous traction with CrossFitters and Spartan Racers concerned about clean recovery. Today, the entire LIFEAID line continues to gain significant traction in conventional channels such as Whole Foods, Sprouts, Safeway, Kroger, HEB, Vitamin Shoppe and GNC among many others.