In today’s episode, we meet Crystal Etienne the CEO of Ruby Love. Crystal’s 70-million-dollar apparel company is at the forefront of innovation in menstrual care. After watching her daughter and her friends sitting on the sidelines during swim meets because of their periods, she spent $25,000 of her own money to develop patented leak-proof menstrual sleepwear, swimwear, and underwear. 
 
 
 
During our conversation, Crystal shares the keys to growing her business including how she develops new products, markets her brand, stays ahead of her competition, and much more. 
 
 
 
Listen on <a href="https://podcasts.apple.com/us/podcast/shes-off-script/id1429026255">Apple Podcasts</a> 
 
 
 
Watch on <a href="https://www.youtube.com/@ShesOffScript">YouTube</a> 
 
 
 
You’ll learn about: 
 
 
 
 
* The impact of rebranding 
 
 
 
* Building the right team for rapid growth 
 
 
 
* Finding your ideal customer 
 
 
 
* Protecting your brand against copycats 
 
 
 
 
Mentioned in this episode: 
 
 
 
 
* Brand Instagram: <a href="https://www.instagram.com/shoprubylove/">@shoprubylove</a> 
 
 
 
* Personal Instagram: <a href="https://www.instagram.com/iamcrystaletienne/">@iamcrystaletienne</a>

Episode 185: Forced To Choose Between A Job and Side Hustle with Eni Popoola

Welcome to the She’s Off Script podcast where we talk to women who have been bold enough to define and forge their own path to success. In a world of so much sameness, they have broken through society’s expectations and decided to go off the script. Join us as we learn from their journey’s to create our own unique blueprints for success.