In this episode, I’m talking about authentic lead generation, and why so many people hate lead gen in the first place.
If you’ve ever cringed at “hey girl” DMs, aggressive follow-ups, or being pitched before you even finish a conversation, you’re not wrong. Lead generation gets a bad reputation because it’s often taught without integrity or patience.
In this episode, I break down what authentic lead generation actually looks like:
- Why you shouldn’t pitch until you’re invited
- The difference between lead generation and sales
- How to build real relationships without being awkward or pushy
- Why slow, intentional nurturing leads to better clients and referrals
I also share how I think about leads as connections, not prospects... and how tracking those relationships helps me stay consistent without obsessing or forcing sales.
If you want to generate leads in a way that feels aligned, human, and sustainable (especially as a mom with limited capacity), this episode is for you.
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Grab the 100 Leads System - A plug-and-play spreadsheet + 10-minute daily action plan that helps you track conversations, follow up consistently, and turn warm connections into paying clients, without creating daily content. https://mkhco.thrivecart.com/100-leads-system/
Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/
💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!
Grab the FREEE Goods:
- The Bare Minimum Sales System Challenge: How to Build a Sales System That Works in 5–10 Hours a Week https://momsdobusinessdifferent.myflodesk.com/bmssc
- Grab a SNAPSHOT to show you exactly where to focus in the next 30-90 days rooted in your capacity in this season: https://momsdobusinessdifferent.myflodesk.com/snapshot
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Get the show notes here:
Links and Resources
- The Dear MamaCEO Sustack
- Kay Hillman Photography - Branding or VIP Experience
- Follow me on Instagram: @mrskayhillman
- Follow the podcast on Instagram: @momsdobusinessdifferent