Shelf Impactors™ Podcast SEASON 4 - EPISODE 5Beyond the logo - your brand!Podcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the concept of branding beyond just logos, discussing how brands are defined by their reputation, story, and promise. They delve into the evolving landscape of branding, particularly in the digital age, and the impact of AI on brand communication. The discussion highlights the importance of brand experience, authenticity, and the need for brands to connect with consumers in meaningful ways. They also analyse case studies of successful and failed branding efforts, emphasising the significance of understanding brand DNA and consumer expectations.Chapters/ Timestamps