Show notes
Plastic packaging and shipping waste is part of the parcel of a growing eCommerce industry, but it doesn't have to be. Rebecca Percasky and Kate Bezar created the Better Packaging Company to create sustainable alternatives for shipping and mailing, and are now keeping plastic out of landfills in 42 countries around the world.
“Consumers do make a difference. So the more that we write in and complain and ask, the better, the companies will start listening and they do make change based on that.”
In this episode:- eCommerce packaging waste and the greenwashing around the issue
- Why beautiful design and education are both essential parts of the Better Packaging Company’s brand
- How social media has helped the company grow to 42 companies around the world
- Measuring success in terms of impact
- Running business differently and making a happy team
- Balancing entrepreneurship and home-life
- How consumers can help reduce plastic packaging waste and ask for more sustainable options from eCommerce retailers
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