SHE-TALKS with Lisa Jones
SHE-TALKS with Lisa Jones
SHE-com
How SHE Built a Brand That Sells Out on Drop Day with Ash Tardrew from Sabbi
36 minutes Posted Jun 10, 2025 at 10:00 am.
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What if your dream took off so fast it nearly broke you? Ash didn’t mean to create a sell-out fashion label - she just wanted to make a few tees her friends would love. But when her first drop flew out the door in hours, she realised Sabbi was something bigger. In this episode, Lisa sits down with Ash, founder of Sabbi - the brand known for cheeky slogans, bold designs, and collections that sell out on launch day. What started as a fun creative outlet quickly spiralled into a fast-growth busi...