In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry. Catherine reflects on balancing family and business, navigating international expansion, and preparing for a f...