Olivia Bordson and Jessica Landzberg are the co-founders of Pareto, a direct to consumer women’s apparel brand on a mission to make getting dressed the easiest part of your day. They met as undergrad students at WashU and then both went on to work as retail consultants with McKinsey & Company. They began building the brand at the start of the global pandemic and officially launched their first product in August 2020. The concept for Pareto originated from witnessing the industry’s obsessi...