Cameron Armstrong is the founder of Kitty and Vibe, and she disrupted the swimwear industry by inventing a new sizing metric that takes hips and butt size into account for better fitting swim bottoms. The brand is also purposely e-commerce because Cameron discovered through her focus groups how much women despise trying on swimsuits in a store. We will explore how Cameron began her entrepreneurship journey by researching problems to solve or products that needed improvement and landed on the ...