In this episode, Brian sits down with Iron core’s Tyler Hobson to break down how a lifelong obsession with Olympic lifting, physics, and precision turned into some of the most intuitive strength equipment in the game. Tyler explains the pendulum principle, how tempo can make or break a strength curve, and why some machines feel right from the very first rep. From a hip press born out of training around herniated discs to prototypes that get scrapped the moment they fight your leverage, this i...