Paradox Effects is a company located in the border town of Tijuana, BC, México which started in late 2013.<br />"We decided to start our own company after talking about building our own pedals to make music, experimenting with electronics and making noise that satisfied our needs. Now Paradox has a line of pedals that go from oscillation Fuzzes to Delays with modulation. Our objective is not only to build pedals with high quality standards that meet a musician’s needs, but also to build devices that propose a universe where the duality of Sound and Visual are justified. We believe these devices to be a creative extension of the user, becoming something unique when used to make music.<br />Quality, Unique tones, Ergonomics and Experimentation are the values we seek to portray. Each one of our pedals is made by non replicant human hands in Northern México."<br /><a href="http://paradoxeffects.com/" rel="noopener">http://paradoxeffects.com/</a>

Episode 40: Analog Alien Effects with Founders Jack and Joe Napoli

Wood. Metal. Circuitry. Speakers. The base components of the equipment that translates the melodies in your head and hands to the audience. From checking out the latest innovative designs to finding out the backstory behind legends and classics, join hosts Paul Berezetzky and Eric Lucero as they explore the ever-growing world of guitar and bass gear. They will review gear on-air and interview artists about the sounds that inspired them in the first place and how they created their signature tones, as well as the makers and leaders of the new brands changing the sonic landscape. In the community spirit they are here to share their knowledge with listeners and help you find the tone you’re looking for!Eric Lucero  is an instrument and audio specialist whose expertise in audio gear stems from years of hands on experience. After years of wondering “How’d they get that sound?!” and amassing large amounts of ostensibly useless knowledge in pursuit of the answers, Eric remains fascinated with anything that can produce or manipulate sound and affect tonality.Paul Berezetsky is a guitarist who, after more than 20 years of playing, has achieved a level of world-class mediocrity. An obsessive tone snob, Paul always looks for the Goldilocks zone in every guitar, amp and effects pedal he comes across, constantly trying to walk the fine line between creating cool sounds and maintaining the raw organic quality of the guitar.