Show notes
Join Rhonda Motil, J. Lohr VP of Marketing, and Josh Baldovino, Marketing Manager, as they host Meridith May, Publisher and Editor-in-Chief, and Bill Brandel, COO of the Tasting Panel Magazine and SOMM Journal. Discover their unique journeys into the wine industry, the evolution of their publications, and the secrets behind their success. From starting in radio to buying and growing renowned wine magazines, Meredith and Bill share their stories, insights on industry trends, and the importance of storytelling in wine marketing. All while enjoying a live wine tasting session and learning about the amazing events and adventures they've produced with top wine and spirits professionals.Learn more about their magazines:https://sommjournal.com/https://www.tastingpanelmag.com/⏰ Timestamps:00:00 Introduction to the Podcast00:59 Journey into the Wine Industry02:37 Meredith's Story: From Radio to Wine04:53 Bill's Story: From Restaurants to Wine Sales06:41 Building the Magazines08:03 Challenges and Successes in Publishing14:13 The Importance of Print in a Digital Age17:01 Iconic Moments and Events19:49 Blind Tasting Process21:10 The Art of Wine Descriptions21:47 Tasting Notes and Wine Characteristics22:29 The Elegance of Paso Robles Wines24:27 Unveiling the Pure Paso Blend25:29 The Evolution of Pure Paso27:50 The Role of Wine Reviews and Events33:17 Trends in Wine Journalism34:55 Favorite Wine and Food Pairings37:19 Breaking Wine Myths39:26 Promoting Wine Education and Sustainability🍷 Taste Along:2023 J. Lohr Gesture RVGhttps://www.jlohr.com/wines/2023-gesture-rvg-rhone-blend2023 J. Lohr Pure Paso Proprietary Red Wine:https://www.jlohr.com/wines/2023-pure-paso📲 Follow us on Social MediaFacebook: facebook.com/jlohrwinesInstagram: instagram.com/jlohrwinesTiktok: https://www.tiktok.com/@jlohrwines