Show notes
The Growth of Paso Robles Wine: Insights from the Paso Wine AllianceIn this episode, join J. Lohr VP Winemaking Steve Peck and J. Lohr Marketing Manager Josh Baldovino we sit down with Communication Director Chris Toronto and Executive Director Joel Peterson from the Paso Robles Wine Country Alliance. Explore the journey of Paso Robles as a burgeoning wine region, hear personal origin stories, and discover how the Alliance promotes and protects Paso wines. Learn about the international endeavors, memorable events, and the unique challenges faced by the Paso wine community. Whether you're a wine enthusiast or just curious, this episode offers a mini masterclass on the magic of Paso Robles wine. Cheers!Timestamps:00:51 Meet the PRWCA Team06:57 Paso Wine Country Alliance Explained09:05 Growth and Recognition of Paso Wines21:45 Balancing Consumer and Trade Interests24:42 The Evolution of Paso's Wine Scene26:50 J. Lohr's Expansion and Legacy33:29 New Wine Releases and Techniques39:08 New Wine Releas40:13 J. Lohr Rain Catcher Vineyard Insights45:18 Reimagining Paso Wine Fest52:48 Future Plans for Paso Wine AllianceConnect with PRWCA:https://pasowine.com/Taste along:2023 J. Lohr Rain Catcher Vineyard Field Blendhttps://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend2021 J. Lohr Pure Paso Proprietary Red Winehttps://www.jlohr.com/wines/2021-pure-pasoFollow us on Social MediaFacebook: facebook.com/jlohrwinesInstagram: instagram.com/jlohrwinesTiktok: https://www.tiktok.com/@jlohrwines