Show notes
In this episode, J. Lohr Co-Owner and CBO Cynthia Lohr and Marketing Manager Josh Baldovino host Susan Kostrzewa, a former Executive Editor in Chief (EIC) Wine Enthusiast and now contributing editor to James Suckling and wine consultant. The trio discusses the evolution of wine media, the significance of consumer perspectives, and the competition in the wine industry. They delve into the impact of new and traditional wine communication methods and how different personalities shape the wine world. Additionally, Susan shares insights from her career trajectory, including her fascinating journey in wine journalism, travel, and consulting. Together, they emphasize the importance of storytelling, innovation, and having fun in the wine industry.Timestamps02:19 Evolution of Wine Media03:43 The Role of Competition in Wine Criticism07:37 Connecting Wine with Lifestyle09:32 The Importance of Fun in Wine Culture10:16 Exploring Wine and Food Pairings14:14 The Future of Wine Media22:02 Data-Driven Storytelling in Wine28:03 Personal Inspirations and Journaling33:36 The Joy of Physical Books36:07 Wine and Fashion: A Perfect Pairing38:33 Hot Ones and Media Curiosity40:41 Reflecting on a Storied Career45:15 Creating and Inspiring in the Wine Industry56:03 Would You Rather: Wine EditionConnect with Susan Kostrzewawww.resplendentink.com🎥 Watch Next:Blind Tasting Chardonnay with Cynthia Lohrhttps://www.youtube.com/watch?v=MzStljXk7no&t=0s Taste Along:https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blendhttps://www.jlohr.com/wines/2023-f-g-vineyard-pinot-blanc🍷 Visit J. Lohrhttps://www.jlohr.com/visit🗺️ Find J. Lohr Near You:https://www.jlohr.com/locator📲 Connect with J. Lohr:https://instagram.com/jlohrwineshttps://facebook.com/jlohrwineshttps://www.tiktok.com/@jlohrwines