SF MusicTech Summit IX on 9/12/2011 in San Francisco. Panel DiscussionModerator: Dave Allen, NORTH (Director, Insights & Digital Media),Jesse von Doom, CASH Music (Executive Director),David Ewald, Uncorked Studios (Creative Director),Alex Ljung, SoundCloud (CEO & Founder),Roy Christopher, University of Texas at Austin (Assistant Instructor),Corey Denis, TAG Strategic (VP Social Media and Digital Marketing)