Show notes
Brigitte Heitland, designer and founder of Zen Chic, has built an internationally recognized name in modern fabric and quilt design, known for clean lines, strong geometry, sophisticated color, and a distinctive architectural aesthetic. But her creative journey began long before Zen Chic, sitting beside her grandmother at a treadle sewing machine when she was just four years old.In this episode of Sew & So, Brigitte shares the unexpected path that led her from garment sewing and a background in interior and textile design to quilting, fabric design, and a successful career in the quilting industry. After discovering quilting in her 40s, she made a decision that would change her life: leave her bookkeeping job and pursue the creative work that made her feel she had finally found where she belonged. As she explains, she wanted to be able to look back one day and say, “At least I tried.”Brigitte takes us behind the scenes of her first International Quilt Market in Salt Lake City in 2011, where an imaginative booth design earned her the Best Newcomer award and caught the attention of several fabric companies. That experience launched a 14-year relationship with Moda and helped establish Zen Chic as a recognizable voice in modern quilting. Now, with Zen Chic moving to FreeSpirit Fabrics, Brigitte is embracing a new chapter filled with creative freedom, experimentation, and fresh possibilities.We explore how she develops and maintains her signature design style while drawing inspiration from architecture, photography, color, museums, everyday objects, and the world around her. Brigitte also discusses her enthusiasm for learning new techniques, from embroidery to accessories, and why being a beginner again can be one of the most rewarding parts of the creative process.Beyond the business of design, Brigitte offers thoughtful advice for anyone feeling creatively stuck: step away, experience something new, explore a different environment, and give your mind time to reset. She also shares a look at her personal life, including cooking, knitting, photography, travel, time with her children and grandchildren, and a new book in development that will help quilters understand the thinking behind color and design.It's a conversation about following your instincts, taking a chance on yourself, staying curious, and allowing your creativity to evolve without losing the qualities that make your work uniquely yours.


