Clients have a lot of emotions when interacting with a company they are unfamiliar with, there are a mountain of things that are going on in their brain. Will they show up on time, will they do the job they promised, can I trust them in my home and around my children. There is no doubt that we have become a skeptical society today with everything we see and watch on mainstream news and hear second and maybe 5th hand accounts from someone else. Trust is a serious word that has become seriously diluted as of late, however you can capitalize upon this right now to build extra value and trust in your clients most valuable real estate (Their Mind) and (Their Hearts). In season 2/ episode 31 we discuss this with one of the worlds top experts with trust creation and the author of "Share" (one of my personal favorites) and the (Rob Vs) series of very popular books. In this episode Rob goes deep into the feeling customers and clients have toward those that see them services and products. You can find Rob at Anpachmedia.com, the E Hero's series on Youtube or his books on https://www.amazon.com/Mr-Robert-J-Anspach-Jr/e/B00D6JSB9E?fbclid=IwAR2ZxZll0eQJpilrw2PkEp5edhlKsLetN1Hmah7oUBgdY15aLcGPv_gdAkQ