When your customers and clients decide to sign on the dotted line to hire your service, do they truly know who and what they are hiring? You have the best of intentions, you do the best work, you are the most reliable ect, but are they truly getting what they hired. Would it shock you to know that possibly not?? Doing any restoration or contracting job not only requires trust, but for them to know how knowledgable and up to date you are with providing that stellar experience. You can't build today at 1950's standard, so why would you dry a house with the same mentality. As a professional its your job to go the extra mile (and to expect to be paid for it) as well. Skipping the proper steps makes everyone look bad, but if you can separate yourself from others that want to cut corners, you will ultimately win their unwavering trust and never look back. In Season 2/ Episode 28 we discuss the many mistakes and traps others can lead us into, however David Sweet will leave you with a mountain of information on how to set and maintain the Standard!! You can reach David at mitclasses.com he is a national trainer, Educator, and expert witness respected by Disaster Restoration Companies around the world. Ty again Sean Ivry for hooking me up with David and I also want to thank our sponsor sotellus.com the Cadillac of Review Software. They are a full service  review software video, audio, and text way of capturing your happy clients and turning them into a consistent way to build up and grow your company for the long term!! Ty Troy