We talked about the chicken or the egg in a previous podcast, but it is a question that comes up more often and more common now than ever. What is more important the service and product or the PRICE?? What do our clients really pay for and just maybe they are looking for the best value in the end. What are our client and customers really asking for from us?? In episode # 14 we dive directly into just that and how you can scale and grow your business by understanding this most important dynamic! Price has no long-term value to either side and in the end everyone loses the service professional and the consumer alike, but a product or service does have real value because of all the benefits they offer to your buyer. You will never win a price war, join us to see why!!