Your brand strategy is like a secret weapon for your business — it defines the value you offer, who needs it, and why they should pick you over your competition. In this episode, we cover the basics (what exactly IS brand strategy?), as well as how to define yours. We also talk about how branding is a surprisingly emotional journey, the difference between you & your brand, and how to know if your branding is effective. Oh, and we also created a free Brand Positioning Statement template for you to download. Enjoy! * Episode Page: https://heyhello.studio/005 Newsletter: https://heyhello.studio/newsletter Instagram: <a href= "https://instagram.com/seriouslycreativepod">https://instagram.com/seriouslycreativepod</a>

006: Balancing business, motherhood & mental health with Lizzie Schlafer

Join us for fun conversations with women who have turned their passion into a business… about work, life, mental health, and everything in between. We're Jess & Gwen — branding & website designers and co-founders of Hey Hello Studio. We've had the chance to meet some amazing women running successful businesses, and our FAVORITE part of getting to know them is always connecting on the vulnerabilities we all have in common. Things like… how they turned their passion into a full-time gig; staying on top of your mental health; dealing with feeling like an imposter; or just feeling like you're pulled in a million directions. And a bunch of other stuff. New episodes every other Wednesday! Join the conversation on Instagram: https://instagram.com/seriouslycreativepod