Dr. Lindsey Osterman explains the rest of the persuasion review paper. This episode has a lot of good, practical info if you're wanting to try to change minds, for real!

Links: Hussein & Tormala (2021) Undermining Your Case to Enhance Your Impact, Jost et al (2003) Political Conservatism as Motivated Social Cognition, Jost et al (2007) Are Needs to Manage Uncertainty and Threat Associated With Political Conservatism or Ideological Extremity?