Ben, Tabitha and Marshall discuss the different ways that businesses can brand themselves as experts in their field, specifically by focusing on the feelings of their audience. Listen in for tips and strategies on how you can elevate your brand for extreme perceived value by appealing to the emotions of your customer base.

Notable links from this episode:

Ben referenced an interview he saw recently with a world-famous music producer that talked about how the music industry currently lacks a knack for work ethic. You can check out that interview with Rick Rubin from CBS’ 60 Minutes here: https://www.cbsnews.com/news/rick-rubin-60-minutes-2023-01-15/.

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