Stacy Simmonds had a long career in retail, branding, and sales, all the while with a lifelong dream of opening her own store. Before settling in Serenbe, Stacy, and her husband, Jason, lived in cities all over the country. She didn't know it at the time, but everywhere she lived she was acquiring the inspiration for what is now Hamlin, her modern lifestyle store in the Selborne neighborhood. The relaxing in-store atmosphere, the curated "necesary(ish)" products, and the amazing experiences she creates, including an Adult Big Wheel Race, are all about "making adults feel like kids again."