Guests: Justin Tacy, Co-Founder - Burnwell / Dre Williams, Head of Sales - Burnwell

At the core of Burnwell is a steadfast commitment to people, planet, and the plant. Our founders hail from seemingly divergent industries—one from tech, another from agriculture. What they shared was friendship and an ethos of environmental conscientiousness. With that groundwork, they created Burnwell from twin goals: produce world-class cannabis and lead the sustainable cannabis movement in practice and through education.

Ari invited Justin and Dre from Burnwell by to share their story of coming to market with a vision, and the challenges faced along the way. We learn what Burnwell has done to lower their environmental impact without compromising quality, PLUS:

•  What makes the green sales pitch so difficult to cannabis consumers, and how to overcome it.
• Defining "craft cannabis" and how to scale up.
• How collaborating with other cannabis companies can help build your brand.
• The strategy behind creating a lifestyle brand to promote your cannabis.
• More Bad Strain Names!

Find Burnwell across retailers in Washington State

The Elusive Green Consumer - Harvard Business Review
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