Today we’re joined by Alex Buckles. Alex is the CEO of Forecastable, a revenue-team collaboration platform that empowers partnerships. As Alex says, “Co-selling isn't hard. Scaling a co-sell operation is.” 

We discuss how to ensure a multi-threaded approach, the importance of visualizing your buyer org, how to leverage being able to cite an outside resource hosted by a partner, and how to reach a minimum viable product for starting a co-sell motion in your organization (hint: ingredient one is just a simple spreadsheet.)

As more and more people become “partner pilled” and start working across companies with partners, you may want to start understanding how your partner plays can scale. When everyone has the playbook, the rules will shift.