<p>On today&apos;s episode, CEO and Co-Founder of PartnerTap Cassandra Gholston schools us on the right incentives for sales teams to participate in partnerships willingly.</p>

03 - A New Age of Partner Tech┃Jo Wright

Welcome to The Sell[ing] Together podcast with Jessie Shipman. If you’re frustrated with the roadblocks you’re hitting as a sales person today, don’t worry, you’re not alone. Cold calling is harder than ever, cold emails have more restrictions, and buyers are informed. We will embark on a journey to discover a new approach to sales that works with buyers to build trust and solve problems efficiently. This is an opportunity for sales playbooks to evolve. Each episode will feature an expert guest who shares their insights on topics such as co-selling, lead gen, sales strategy, sales training, and more. Learn how to gain trust, create value for customers, and have faster sales cycles.Join us as we explore a new era of selling. Don't miss an episode by following the Sell[ing] Together podcast and subscribe to the weekly newsletter to get bite-sized takeaways from each episode. The Sell[ing] Together podcast is a part of the PartnerHacker network.