What actually makes a great leader — and why do the best salespeople struggle when they try to lead?In this episode of Selling the Dream, Ken and Joe sit down with Brad Weisman, Associate Broker and Co-Owner of Keller Williams Platinum Realty, to talk about leadership, sales addiction, authenticity, and why you are the niche in today’s market.Brad shares his journey from musician to real estate professional, how one commission check changed everything, and what 30+ years in sales taught him about growth, curiosity, and leadership. The conversation dives deep into why action beats perfection, how fear of the unknown holds people back, and why emotional intelligence (EQ) is becoming the ultimate differentiator in an AI-driven world.This episode is part leadership masterclass, part therapy session, and part absolute chaos — including Super Bowl stories, podcasting advice, and one of the most memorable rounds of Two Truths and a Lie we’ve ever had.Topics Covered:Why sales is addictive (and why that matters)Transitioning from top producer to authentic leaderWhy “you are the niche” in modern sales & marketingLeadership vs management in sales organizationsPodcasting, curiosity, and building real relationshipsAI, authenticity, and the future of human connectionConsistency, curiosity, and authenticity as growth drivers