Selling the Dream By Ken Jordan
Selling the Dream By Ken Jordan
Ken Jordan & Joe Iredell
The Simple Math to $100K: Why Most Agents Overcomplicate Growth | Selling The Dream Presents: Ed and Ken's Mini Podcast
31 minutes Posted Dec 29, 2025 at 12:15 pm.
Ed and Ken: Christmas Vacation
Real numbers, not abstractions
Getting to a 100,000 Sales Jobs
How to Make Money on Phone Calls
The 33 Touch System For Real Estate Agents
Ken Jordan on Connecting With Agents
Opening Up My Mind About Tampa Brie
Real Estate Comparison: Sarasota vs Manatee County
How to Make $100,000 a Year with a Morning Ritual
90 Days to Greatness
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Show notes
Most real estate agents and loan officers don’t have an effort problem — they have a focus problem.
In this Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce strip away the noise and get back to what actually produces predictable income in today’s market.
They break down:
The real math behind earning $100,000 (and $200,000) in real estate
Why only 8–15 transactions can change your entire year
How the 33-Touch system still works — and what’s changed
Why your “have-met” database is more valuable than social media reach
Simple call frameworks that remove commission breath and awkwardness
How imperfect action beats perfect marketing every time
If you’re chasing the next tactic, platform, or hack — this episode is your reset. This is about systems, relationships, and execution, not theory.
Listen in and refocus your business on what actually moves the needle.