Erik Jensen is an owner and Chief Strategy Officer at Predictive ROI, a strategic digital marketing agency focused on helping agencies, coaches and consultants build and monetize an authority position.

If you have ever been told you need to be creating and sharing all sorts of content with your audience, but no one has shown you how it moves the needle for your business…PROI solves that.

Erik is all about helping business owners build more stable, profitable, and scalable businesses, not by shouting directions from below, but by helping shoulder owners’ burdens and hiking up the mountain alongside them.

What you will learn about in this episode:

• How Erik got started at PROI and what he does as our Chief Strategy Officer
• What “niching down” is — and how Erik helps agencies do it.
• How to find your niche, and what to do when you find it
• What to do when you fit into more than one niche?
• 3 ways businesses can niche down — and how to know which works best for yours
• How to filter potential clients to see if they fit into your niche
• Why niching down makes your business more helpful, consistent, and profitable

Resources:

• Weekly Q&A: https://predictiveroi.com/pipeline-1
• Book — “Sell with Authority,” by Drew McLellan and Stephen Woessner: https://predictiveroi.com/resources/books/
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• “How to Fill Your Sales Pipeline” Facebook Group: https://www.facebook.com/groups/b2bsalesfunnel
• Website: https://predictiveroi.com/
• LinkedIn: https://www.linkedin.com/in/erik-jensen-b9946068/
• Twitter: https://twitter.com/predictive_roi
• Facebook: https://www.facebook.com/PredictiveROI