What actually moves the needle in 2026?

In this quarterly kickoff episode, Harriet is joined by Tech Tent’s Lara to unpack what’s really working across sales and marketing — and what’s wasting your time.

           From the obsession with net-new leads to the untappedgoldmine sitting in your CRM, this episode breaks down how top-performing B2Borgs are building sustainable pipeline, closing faster, and scaling with lessfluff and more focus.

           If you lead revenue, marketing, or sales in a tech orservices business — this is your cheat code for Q1.Who This Episode Is For:

           B2B tech & services leaders

 Revenue, sales & marketing execs   Founders planning scale or exit           Anyone tired of the same old “spray and pray” marketingtactics

         Inside This Episode:  

         The Brand. Demand. Expand. framework shaping 2026revenue growth strategiesWhy most organisations still over-invest in demand andunder-invest in expansionHow to unlock the value sitting dormant in your CRM

           Why April tends to slow down — and how to prepare now fora strong Q2

           What most teams miss about strategic narrative andbuyer journeys

           Why “100 meetings” isn’t the goal — and what actuallydrives pipeline

           How to build trust and familiarity with your audienceusing multiple touchpoints

                   Highlighted Concept:
 The 7‑11‑4 trust rule — a model for howbuyers build trust through repeated exposure across hours, touchpoints, andplatforms

         Reference:Daniel Priestley on The Diary of a CEO (Apple Podcasts)