Jordan Lomax is back — and we’re diving into a topic everyone seems to have an opinion on: niching.
Should you niche down?
What does niching actually mean?
And can you succeed without ever picking just one thing?
I’ve doubled down on niching this past year — and it’s transformed our team, clarity, and results.
Jordan? She’s intentionally kept things broad — and it fuels her creativity and success.
In this episode, we dig into:
What niching really means — industry, offer, or audience?
Why clarity doesn’t always mean constraint
How to stay focused when your brain loves variety
The Ice Cream Theory of sales and pricing psychology (yes, really)
Why your ideal client might just be a vibe
What happens when you stop saying yes to the wrong clients
Whether you’re torn between “specialist” or “multi-hyphenate,” this episode gives you permission to build a business that actually fits how you think, sell, and create.
Tune in for honest takes, big laughs, and some clarity you didn’t know you needed.