Yule Guttenbeil is the Director of Mode.Law, a newlaw tech platform that empowers entrepreneurs to take control of their legal needs. Yule&apos;s an interesting guy: he&apos;s practiced law in both NZ and Australia, he has deep knowledge of lawyering in the startup space, and he&apos;s a musician. This episode of &apos;Sell Less, Mean More&apos; offers a neat window into the foundational experience of being a tech platform in the very early days of startup. Yule is unflinchingly honest about the challenges of working with developers, the counterbalance of creativity, coping with competition, and the project of connecting with his customer. Every empire has its foundation: this is the story of Yule&apos;s.To learn more about Mode.Law, <a href='https://mode.law/'>visit their website</a>.Listen to Ulysses Wulf <a href='https://ulysseswulf.com/'>here</a>. To learn more about Iolanthe Gabrie, visit <a href='http://www.iolanthegabrie.com/' target='_blank'>iolanthegabrie.com</a> or follow @rubyassembly on Instagram.

Technology in Connection with Julie Gibson

Drop the hustle. Spend less time on sales schtick and more time on building meaning into your business. A surprising business and marketing podcast featuring Iolanthe Gabrie and guests.&nbsp;