As the first tru episode of our podcast, we wanted to dive into one of the most, maybe even THE MOST important tool an operator can use to ensure they have an Online Presence. Your Website.
Your digital Storefront.
The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted and prospects are now further down the marketing funnel when they eventually talk to your store team.
Today we talk about how to think about your website customer journey, must have components and tools, and what the decision process look like.
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Start thinking about your audience
- Who and how do customers get to your digital storefront?
- Consumer shopping habits Chinese v American Shoppers. AI Super Powers https://www.aisuperpowers.com/
- 4 second impressions “above the fold”
Components of a website
- Logo, Title, Why Should I care
- Don’t make me read
Click Funnels
- SEO
- Mind the Google
A look at the digital customer journey
- Brochure and e-commerce
- The world of Apple
- 3 clicks to what I want
The non obvious
- “What time do you open?”
- Confused about how to pay
A/B Optimization
- What converts better
- What things to test
- Offers
- Tools:
- Google Optimize
Unbounce
Optimizely - Using Google Analytics as your North Star 🌟
Mobile Design
- Meet your customers where they are
- 62% of website traffic comes from mobile
- 4.3B mobile users
No one-size fits all solution
Technology Stack
- “CMS” or your Content Management System
- Wordpress is massive
- Kyle’s starry eyes: Webflow
- Self Storage options
Questions to Ask
- What does it cost?
- Can I customize it?
- Do you know your brand?
- When should I use paid acquisitions?
- How do you help my SEO?
Other Resources
- StoragePug
- ReadWrite
- StartupNation
https://readwrite.com/website-that-converts/
https://startupnation.com/start-your-business/build-website-converts-day-one/