The fundamental problem with nonfiction books - with Mark Herschberg from Self-Published Success

The fundamental problem with nonfiction books - with Mark Herschberg

29 minutes Posted Apr 7, 2023 at 9:00 am.

] “My writing process was a little chaotic — it was just a jumble of notes. But as it grew…”

] “Most nonfiction books are way too long. It’s one idea that’s about 40 pages, and then you beat it to death for another 150.”

] “The book is one part of a larger strategy for your business.”

] “The fundamental problem (with books) is that where you READ information isn’t where you NEED information. … So how do we connect the two?”

] “Brain Bump is a cross between a book summary app, a flashcard app, and a daily affirmation app.”

] “This is PULL media, (not PUSH media). We are letting users PULL to them what’s most relevant. It creates a better connection. And that builds your brand.”

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Show notes

Does our guest this week, Mark Herschberg, have the authority to talk about fundamental problems with books (and subsequent learning models)?

Well, he's an MIT grad and current professor — so, clearly, Yes.

And he's here to tell us a bit more about the problem, his research, and his several solutions.

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You can follow along on Mark's mission(s) here:

-If curious about the book: thecareertoolkit.com

-If curious about the Brain Bump app: brainbumpapp.com

-If interested in the future of media: Cognoscomedia.com

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