We keep treating stalled initiatives as a knowledge problem. Dr. Amanda March says that's rarely what's actually going on.
"Knowledge and skills are not enough to do the good work."
In this conversation, the school psychologist and systems consultant introduces the KASAB model, Knowledge, Attitudes, Skills, Aspirations, Behaviors, from Joellen Killian and Learning Forward, and zeroes in on the two A's most leaders skip: attitudes and aspirations. She shares why two veteran colleagues resisted the same change for opposite reasons, how values misalignment quietly drives turnover, and the signal she listens for that change is sticking: when it spreads horizontally between peers rather than top-down.
One practical shift for leaders: stop asking, "What strategy did you try today?" and start asking, "What value were you able to personify today?"