“Human centered design relies on an inextricably linked and close relationship between what we’re learning and what we’re creating.”

This is the research and design approach that Cate Kompare and Dave Clark take as they improve the user experience of Solstice products.

In this week’s episode of Seeking Surfboards, Cate and Dave discuss what it means to have a “human centered design” approach.

1. Build products that people enjoy using.  
2. Discover the “why” behind user behavior, not just the “what.”
3. Test your product ideas thoroughly.
4. Advocate for more research.