<p>On the first episode of Seed To Cup, Jordan Michelman interviews <a class="addbackground" href= "https://twitter.com/brewlikeamother">Erica Escalante</a>, the founder and entrepreneur behind <a class="addbackground" href= "https://www.instagram.com/thearrowpdx/?hl=en">Cafe Reina</a> and <a class="addbackground" href= "https://www.kitchenhoodpdx.com/our-roots">Kitchenhood Commissary</a> in Portland, Oregon. Formerly The Arrow Coffeehouse, Cafe Reina [<a class="addbackground" href= "http://arrowcoffeehouse.com/">official website</a>] is a specialty coffee shop, bakery, and busy shared-space commercial kitchen in North Portland, located at the intersection of NE Alberta and Martin Luther King Jr. Blvd. Escalante’s story through coffee leads us up to this moment today, where she has emerged as a small business leader and innovator in the time of COVID-19, adapting her business model in a series of fascinating ways and garnering a gaggle of local news coverage along the way.</p> <p>Full transcript <a href="https://bit.ly/stcep1">available here</a>.</p>

Episode 2: Helen Russell and Brooke McDonnell of Equator Coffees

Inspired by interview podcasts, late-night TV, and radio, Seed To Cup is our chance to learn the origin stories of the companies, founders, and major coffee culture movers that help shape the industry. Each show features a deep dive interview with a different fascinating figure from the world of coffee and lets us learn their life story, early experiences with coffee, and big business decisions along the way that have helped them achieve success in the world of coffee. Aided by an in-depth interview research process, this show is a canvas for original storytelling. The companies and individuals in coffee you love all have a deeper story behind the scenes—that's what we'll be bringing you in this new show.