Secrets From The Scene
Secrets From The Scene
Stephen Helvig | Helvig Productions
Ep. 28: Packaging THE PITCH: Tips on Branding, EPKs, and Emailing Venues with David Ostrom
1 hour 5 minutes Posted Apr 10, 2024 at 11:00 am.
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Show notes

There are three essential components every musician must have to successfully pitch their music for gigs: an artist brand, an EPK, and the ability to craft effective emails. Missing any of these can potentially cost you the gig.

In this episode, David Ostrom joins me to delve into the art of "packaging the pitch." David, the brains behind Ostrom Entertainment, an agency specializing in entertainment and bookings for local artists, shares insights on:

  • The significance of an effective artist brand and why it's crucial.
  • Strategies for crafting a compelling EPK.
  • Tips and best practices for composing emails when reaching out to talent buyers and venues.

With five years of experience as a booking agent for the Minnesota Music Coalition, David has facilitated numerous gigs for Minnesota artists both locally and regionally. His exposure to countless EPKs and email exchanges provides valuable insights into what works and what doesn't.

Whether you're just embarking on booking your own shows or seeking to enhance your pitching skills, David generously shares his wealth of knowledge and even suggests some invaluable resources for DIY artists towards the end. Enjoy the episode!

Full Transcript and Show Notes

Episode Links:

🌐 How to Connect with Your Audience: A Branding Guide For Musicians

🌐 Indie on the Move

🌐 Tip Tree


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šŸ”— Ostrom Entertainment Website⁠

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ā ā ā šŸŽ™ļø Brought to you byĀ Helvig Productions⁠

Production, videography, and coaching to help youĀ sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.

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This podcast is made possible by the hard work, expertise, and commitment of my team:Ā Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

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