Irma and Karen talk about how different platforms – Instagram, Facebook, X, Substack and author websites – help sell books (or don’t!) Then Karen chats to Toni Jordan about how to successfully inject serious subjects with humour, the book to film process of Addition, why she structures her life to the nth degree but with writing is completely unstructured, how to approach writing as a business and why networking should be reframed, why being a skilled public speaker is important as a writer, ...