Most vacation homeowners think great design is about picking pretty furniture. But today’s expert guest says it’s actually all about psychology. And when it’s done right, the result isn’t just a beautiful vacation home you love. It’s a place that stands out from the competition, attracts more bookings, and earns you more money.This week’s expert guest:Jordan McDonough is the Co-Founder of Somerled, a short-term rental design studio that helps owners earn more money. Somerled isn’t your typical interior designer. They start by analyzing your destination, identifying your ideal guest, and then, they create a design around the decisions that drive bookings and maximize returns. The result is a vacation home that stands out, books faster, and most importantly, earns more money.Key links:–Second Home First Academy: BuyYourSecondHomeFirst.com/academy*Use code PODCAST for 40% off–Subscribe to the free weekly newsletter: BuyYourSecondHomeFirst.com/#subscribe–Visit the website: BuyYourSecondHomeFirst.com–Follow on Instagram and TikTok: @BuyYourSecondHomeFirst–Find us on Substack: SecondHomeFirst.Substack.com–Say Hi! [email protected]A Special Thank You To Our Sponsors:Lodgify: https://lodgify.com/?afmc=28yClick the link and enter code HOME20 for an additional 20% off their yearly and bi-yearly plans.Somerled: https://form.jotform.com/252193985491065?howDid=Referral&typeA19=Second%20Home%20FirstUse the link provided to schedule your free consultation call. Listeners of SHF also get $1,000 off virtual design & $3,000 off design & project management services.Turno: https://go.turno.com/second_home_firstUse the link provided to get $25 off your first clean.Flytographer: https://www.Flytographer.com/SHFUse code SHF25 for $25 off your first shoot.PriceLabs: https://hello.pricelabs.co/signup/?referral=secondhomefirstUse code SecondHomeFirst (all one word) for a 30-day free trial, plus $10 off your first invoiceMinoan: https://www.Minoan.com/SecondHomeUse the link provided to sign up and receive a free $25 in credit.