Seacoast Stories
Seacoast Stories
Troy Farkas
"It Was Like Living in a House That Wasn't Yours" Studio One's Katy Marshall on the "Messy" Process of Acquiring MISSION
1 hour 10 minutes Posted Jan 23, 2026 at 4:09 pm.
One year ago, Studio One owner Katy Marshall made a decision she never expected to reach:She acquired MISSION - the boutique Portsmouth fitness studio she began her instructing career at, and vowed to never return to.In a new segment entitled "The Follow-Up," host Troy Farkas sits down with Katy at Studio One Portsmouth to discuss the surprising text message that started this chain of events in late 2024, the frantic sprint to turn MISSION into Studio One in just ONE DAY, how she had to fight to convince existing MISSION members and staff to stay amid the messy transition, dealing with stiff competition in the area, and how, a year later, Studio One finally feels like it has found its footing in its new home.Plus, Katy and Troy discuss the STRUGGLES of entrepreneurship, why fitness is directly tied to the stories we tell ourselves, and so much more.To check out Studio One for yourself, you can use the code "COASTIE26" at checkout on the Studio One website to unlock a 1-month trial of UNLIMITED spin, yoga, strength, pilates, and barre classes for a special price of $25 for "Seacoast Stories" listeners ONLY!CHAPTERS:Reflecting on her time working at MISSION
Katy's fitness instructing philosophy
How the MISSION acquisition happened
The struggles of acquiring a business
How hard running a fitness business is
Dealing with fitness studio competition in the area
Strange client habits and "Just Show Up January"
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One year ago, Studio One owner Katy Marshall made a decision she never expected to reach:She acquired MISSION - the boutique Portsmouth fitness studio she began her instructing career at, and vowed to never return to.In a new segment entitled "The Follow-Up," host Troy Farkas sits down with Katy at Studio One Portsmouth to discuss the surprising text message that started this chain of events in late 2024, the frantic sprint to turn MISSION into Studio One in just ONE DAY, how she had to fight to convince existing MISSION members and staff to stay amid the messy transition, dealing with stiff competition in the area, and how, a year later, Studio One finally feels like it has found its footing in its new home.Plus, Katy and Troy discuss the STRUGGLES of entrepreneurship, why fitness is directly tied to the stories we tell ourselves, and so much more.To check out Studio One for yourself, you can use the code "COASTIE26" at checkout on the Studio One website to unlock a 1-month trial of UNLIMITED spin, yoga, strength, pilates, and barre classes for a special price of $25 for "Seacoast Stories" listeners ONLY!CHAPTERS:Reflecting on her time working at MISSION (00:00)Katy's fitness instructing philosophy (07:05)How the MISSION acquisition happened (26:10)The struggles of acquiring a business (36:45)How hard running a fitness business is (40:40)Dealing with fitness studio competition in the area (50:00)Strange client habits and "Just Show Up January" (59:25)UPCOMING EVENTS:Seacoast Stories Dinner Club presented by Mainelove: Friday, February 6, in Newmarket, NH! ⁠⁠Sign up here.⁠⁠Seacoast Stories Dinner Club: Wednesday, February 18, in Portland, ME! ⁠⁠Sign up here.⁠