You can absolutely write a book without caring who your audience is. But don’t expect it to do well.

In fact, there’s a name for a book that is written without an audience in mind—it’s called a diary.

If you want your book to be successful and reach the objectives you set out for it, you need an audience, and you need to think about and define that audience beforehand.

Let’s start with a definition of what an audience is (for the purposes of a book):

An audience is a single group of people that share the specific problem your book solves.

Why does this matter? Because the key to writing a good book is actually narrowing your audience down as much as possible to only the people your book is intended to help.

To read the full blog post, click here.