Show notes
Welcome to Episode #466 with Erik Huberman, CEO & Founder of Hawke Media, now valued at over $100 million and is now the fastest growing marketing consultancy agency in the US. During this episode, we talk about his entrepreneurial journey and how he bootstrapped his business to $100 million. Here are some highlights:
- It all starts with your credibility. For a business to succeed, consumers must view it as a credible authority in its space and trust that it offers something of value to them.
- To win your customers, have a very unique offering. Something that will stand out with the rest of the competition.
- Niching down gives you the ability to identify your business' strengths and weaknesses.
- Trust but verify. As the head, you need to able to see into the business directly, understand your financials directly and verify that all everything is going to the right direction.