Welcome to Episode #416: with James Clark, Marketing Director of Molten, Europe's largest listed technology venture capital firm.   During this episode, we talk about how to rebrand your business effectively. Here are some highlights:

• In marketing, you have to try and capture the mood within the company and bring that forth because ultimately, brand is an expression of the people working from within.
• Your brand is your way of communicating to your audience about your goals and ambitions.
• Any brand changes is always a risk. But as with anything, there is opportunity within that risk. There is opportunity in recognising where the brand and where the company has changed and evolved and to have a brand that reflects that.

  Sponsored by Freshbooks: The all-in-one accounting solution that’s built for business owners like you.   Learn more about the contents discussed in this episode:

• Connect with James Clarke via LinkedIn and know more about Molten here.