Welcome to Episode #398: with Claire Warner, co-Founder of Æcorn Aperitifs.   During this episode, we talk about how she launched Æcorn Aperitifs, a range of non-alcoholic aperitifs, together with her co-Founder Ben Branson and here are some highlights.

• Bitter flavors triggers the endorphin system and that's why alcoholic drinks are powerful bonding lubricant for humans.
• Forcing creativity doesn't work. Your brain needs peace and quiet to stimulate creativity and create something innovative and new.
• The aim is not be just a good brand but rather to be an impactful brand. Create meaningful contents to have meaningful connections with your consumers.

  Sponsored by Molten: The investment platform for the visionaries who invent the Future.   Learn more about the contents discussed in this episode:

• Connect with Claire via Instagram, LinkedIn and visit Æcorn's website here.