"When we set out on this road we we'ren't looking for a product . It was very much a 'how do we make this simpler, how do we bring something new to watchmaking. Is there something we can explore at the fundamental process of how the human interacts with the chronometer".

On today's show I welcome the founders of Swiss Reimagined - the Singularity watch - Stephen Mansfield and Daniel Bluncschi. Stephen and Daniel started with the idea of a patented one-hand time-piece, which was originally written on the back of a beer mat following their first meeting - in the pub. Inspiration can strike in the most unlikely places. .

Swiss Reimagined is the brainchild of trained engineer Stephen and watch industry veteran Daniel. What they've created is the world's first chronometer that has the ability to accuraely display both hours and minutes with a single moving hand. As a new brand they've decided to levaerage the crowdfunding platforms Kickstarter and Indiegogo, which offers great marketing opportunities, as well as offering people the chance to vote with their money.

Let's Start-Up!