Jim Cregan joins me to talk about how he went from British building site to Australia and back again. In the process launching his own brand of Iced Coffee after not being able to find it in the UK when he came back from OZ. You can now get Jimmysicedcoffee in Tescos, Sainsbuys, Waitrose, Selfridges and even in Animal's clothing shops. We talk brand building through University tastings, his Ride Club, Cinema Club and festivals.

Also on todays show are sisters and Virgin StartUp ambassadors Michaela and Lois Wilson, who talk about their edible art business, Saint Aymes. We talk building a brand that transcends genres - whilst I eat their amazing chocolate that really does look too good to eat...